Advertising Media Tracking

专利名称：Advertising Media Tracking发明人：Joseph L. Mauro申请号：US194741申请日：20170424

公开号：US20170228769A1公开日：20170810

专利附图：

摘要：A system tracks the effectiveness of advertising across both on-line and off-linemedia. Users define advertisements that are part of an advertising campaign and includein the definition tracking identifiers such as telephone numbers and URL's. The systemtracks inputs that are subsequently received in response to and generated by the various

advertisements. The inputs contain tracking identifier information. The system correlatesthe tracking identifier information from the received user inputs with tracking identifierinformation entered upon definition of advertisements in the system. Thereafter, thesystem generates reports that illustrate the relative effectiveness of the advertisementsin driving inputs.

申请人：ADTRAK360

地址：Williamsport PA US

国籍：US

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