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VERIFICATION OF ONLINE ADVERTISEMENT SECURITY

来源:抵帆知识网
专利内容由知识产权出版社提供

专利名称:VERIFICATION OF ONLINE ADVERTISEMENT

SECURITY

发明人:Hadas Bitran,Haim Somech,Ian Ferreira,Jason

White,Matthew Sullivan

申请号:US13684564申请日:20121125

公开号:US20140149192A1公开日:20140529

专利附图:

摘要:Online advertisements may be verified before being rendered. In one example,an ad control is incorporated into an application or web page. When the ad control is to

present an ad, the ad control requests an ad from an ad provider. Upon receipt of the ad,the ad control generates one or more hashes from the ad, and may extract one or morelanding pages from the ad. The ad control then submits the one or more hashes, and theURLs of the one or more landing pages, to a reputation service for verification. Thereputation service may then determine whether the ad and/or its landing pages areacceptable, and returns an “OK” or “not OK” message accordingly. If the ad and itslanding pages are determined to be acceptable, then the ad control renders the ad.Otherwise, the ad control requests a new ad from the ad provider.

申请人:MICROSOFT CORPORATION

地址:Redmond WA US

国籍:US

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