英语作文新视野

范文

In recent years， there have been an increasing number of stars and celebrities who endorse

products of various brands on television. I have no strong words against stars and celebrities

endorsements for businesses, which give a great impetus to the development of the market. However,

it turns out that some of the produces they have endorsed are inferior goods or fake products. The

false advertisements made by some stars and celebrities have misled many consumers and aroused

great dissatisfaction among the public.

Stars and celebrities should play a positive role in our social life sicne they enjoy great popularity

and credibility in the society. However, some stars and celebrities lack social responsibility. They are

so money-minded that they disregard the negative effects of the TV

advertisements they make on the

society. For example, a famous actor earned 2 million Yuan for his TV advertisement of a weight-

reducing tea, which proved to be exaggeratedly claimed. The misleading remarks made by such stars

and celebrities not only harm consumers but also their own credibility.

There is a big debate on stars and celebrities making TV commerce advertising. In my opinion, stars

and celebrities should value their credibility and image in front of the public and assume their social

responsibility by constraining themselves morally and legally. Besides, departments concerned should

exercise strict supervision over TV advertisements and inflict severe punishment on those stars and

celebrities whose misleading contents in the advertisements produce serious adverse consequences.

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words)

译文

最近几年,越来越多的明星名人在电视上为厂商打各种品牌产品的促销广告。名人为企业促销，推动

市场发展，无可厚非。但他们促销的有些产品已证明是假冒伪劣产品，这些明星名人作的虚假广告误导

了许多消费，引起公众的强烈不满。

明星名人在社会生活中应起积极作用，因为他们在社会上享有很大的声誉和信任。但是，有些明

星名人缺乏社会责任感，他们金钱至上，不顾自己所作的电视广告会对社会产生的消极影响。例如，

一位著名的演员为一种减肥茶作电视广告，得报酬2百万元，而这种减肥茶结果被证明是夸大宣传。这

些明星名人的误导代言不仅损害了消费者，而且也破坏了他们自己的信誉。

关于明星名人作电视商业广告一直有争论。依我看来，明星名人应该珍惜自己的信誉和注意在观众

面前的形象，自我约束担负起道德和法律责任。另外，有关部门对明星名人作的电视广告应该严格监管，

对作虚假广告造成不良后果的明星名人严惩不贷。

In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.

There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.

From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.

There is a widespread concern over whether famous people shoulder more responsibilities than ordinary people. But it is true that famous people play an very

important role in our society.

For example, Bill Gates, the chairman of Microsoft, who is one of the most famous people to promote the development of computer technology in the world. He set up the Microsoft Company in 1975, and developed one of the most famous Microsoft products that a program called Windows. As we all know Windows makes it much easier to use a computer. And Bill Gates is very keen on China. His company's new \"Venus project\" is a combination of software and hardware that lets VCD players and other similar display Chinese-language Internet content on an ordinary TV sets. So he also promote our country's development of science.

This example is very convinced. As far as I am concerned, I agree the view that famous people shoulder more responsibilities.